Editor // Content Marketer
About
I’m a Seattle-based editor, content marketing pro, writer, and AI publishing consultant with a full-stack digital and print publishing background.
In the last decade, I’ve designed content that bends toward the specific—high-end technology, hormonal health, human longevity, collectible whiskey, and so on. From long-form magazine journalism to five-word banner copy to podcast scripting, if it’s classified as content, I’ve probably done it. My process is boring but effective—research, ask questions, think, plan, build, tinker.
When I'm not debating AI’s place in the content world or banging my head into Asana, I’m fiddling with a new gadget, cooking, playing soccer, lifting weights, losing games of Dota, or meticulously cataloging Seattle’s best donuts (I’m somewhat settled on 9th & Hennepin or Family Donut for now; will update if this changes).
MY CV
(TL;DR version)
After I wrapped up an internship at the luxe Southern lifestyle publication Garden & Gun I continued with the magazine on a contract and project-by-project basis for another year and change. I worked as a hole plugger: feature research packets on Civil War-era watershed data, print articles, book bylines, and more or less whatever that needed doing.
When my days at the magazine’s sleek offices ended, my nights at Smithey Ironware began. I sanded, processed, packed, and shipped cast-iron cookware mostly, but I also helped the founder, Isaac, work up copy for the brand’s website. It was just Isaac and I back then but the company employs dozens of people nowadays—and they still produce exceptional cookware.
After I moved back home to Atlanta, I jumped into digital marketing work with i-Blason, where I spearheaded copywriting for the brand site, socials, paid media, Amazon PDPs, and newsletters. I also learned the ins and outs of FBA, ASC, and AWS.
I climbed the ladder at Gear Patrol from staff writer to editor and evergreen content lead by way of total nerdery. A live feed of our domain’s traffic analytics displayed on a 70-inch monitor hovered over my desk in the center of the office. Through osmosis or good management, I attached myself to the underlying data that drove the kind of traffic we were looking for. I eventually became the keeper of the publisher’s evergreen content strategy—building publishing calendars, driving content taxonomy initiatives, and managing a small team of in-house staffers and a huge pool of freelancers.
My work in content marketing began in earnest with Hone Health, a longevity company, where I was given license to build from the get-go. I built out the team’s project management web—Asana, Figma, Drive integration, and so on. From there, I put together a roster of heavy-hitting subject matter expert journalists with the chops to authoritatively report on highly technical topics.
Since leaving Hone Health and moving to Seattle I’ve worked freelance—copyediting, writing, and editorial AI integration mostly. You can find my work in Robb Report, Serious Eats, Gear Patrol, Men’s Health, and other cool pubs.